Consultancy

Two lanes. Pick the conversation.

Both offerings are advisory engagements. Pricing is per-session, paid upfront. There is no monthly retainer, no scope creep, no agency packaging.

01 - Business Advisory 02 - Website Strategy

Offering 01

Business Advisory

Founders and operators making product, growth, or build/buy decisions.

A focused conversation about a specific decision you are stuck on or a direction you want pressure-tested. Bring the actual problem - vague advice is not the goal. Useful when the call ends and the next step is obvious.

What it covers

▸Product or feature scope decisions before build
▸Growth motion choices - channel, sequencing, capacity
▸Build vs. buy vs. partner trade-offs
▸Technical strategy at the founder level (not implementation)
▸Sequencing and prioritisation across competing initiatives
▸Hiring decisions for early technical roles

Book a session

30 minutes

$XXX

A single, specific decision that needs a second perspective.

Book this session

1 hour

$XXX

A bigger question, multiple linked decisions, or a strategy you want stress-tested.

Book this session

Calls happen on video. You bring context, I bring direct feedback. No pre-call discovery form. Show up with the problem.

Offering 02

Website Strategy - The VASA Framework

Businesses building a website for the first time, or rebuilding because the current site is not earning its place.

A discovery session, not a build engagement. The goal is to define what the website is actually supposed to do - for whom, against which decisions, with what measurable obligations. The VASA Framework structures the conversation across four pillars in sequence: Visibility (Get Seen), Authority (Be Trusted), Sales (Convert), and Analytics (Improve) - with Analytics looping back into Visibility.

A small, strategically-built site with a high conversion rate outperforms a large site without a strategic foundation. Most websites fail before the first design file because nobody asked what the site was supposed to earn. We do that asking first.

What it covers

▸Buyer audience and what decision the site has to drive
▸Visibility plan - where the right traffic actually comes from
▸Authority signals - proof, positioning, and trust on first contact
▸Sales structure - page-level obligations and conversion architecture
▸Analytics architecture - what to measure, where, and how the loop closes
▸Scope sizing - how small the first version can be while still being complete
▸Execution path - whether to build internally, contract, or wait

Book a session

Discovery session

$XXX

You know you need a website, but you do not yet know what it is supposed to earn.

Book this session

If discovery surfaces a build, execution is available through a separate engagement - handled by a partner team, not as part of this advisory. The discovery itself is the deliverable.

Logistics

What happens after you book.

You receive a calendar invite with a video link. Pricing is settled at booking. There is no pre-call form - you bring the question.

If a session ends and you want to continue working together, the next step is decided then, not before. Most calls end with a clear next action; some end with a recommendation to not proceed.

Pricing displayed above is placeholder until calibrated. Final amounts will be set before the booking flow goes live.